Foreign news

Giorgio Armani

HELP YOUNG

The famous brand Armani has opened its own podium theater on Via Bergognone for the shows of novice Italian designers. The first fashion designer to take part in the program was Andrea Pompillo, who presented his own collection of men's clothing for the spring-summer season of 2014.

“We need concrete measures to support the Italian industry, initiatives that will inspire strength and a sense of novelty in Milan Fashion Week. For this reason, I decided to make my theater on Via Bergognone accessible for fashion shows by the most promising designers,” commented Giorgio Armani. The designer assured that the talents will be able to count on the technical support of his fashion house. It is expected that the program will become long-term, and various designers will take part in it every season.

“It is a great honor for me to present my collection in a place where Giorgio Armani hosts his shows. He is a designer who gave Italian fashion more than anyone else,” Pompillo admitted.

Zegna Collection

FOR THE YACHT TEAM MASERATI

Italian brands Maserati and Ermenegildo Zegna continue to strengthen cooperation. In early July, a new joint project was announced with the crew of the transoceanic yacht Giovani Soldini. Prior to this, the brands collaborated on a project for which Maserati launched 100 flagship Quattroporte vehicles using exclusive materials.

The Maserati team embarked on a journey that started July 13 off the coast of Los Angeles and will end near Honolulu, in Zegna Sport clothing specially designed for them. The collection is distinguished by the use of the latest technologies, so it not only looks beautiful, but also meets the highest clothing requirements for an active lifestyle and sport. This is the third final start of the Transpac 2013 race. The route is 2,225 nautical miles. This season 58 yachts from eight countries have launched. The traditional majority are American crews. The race is held once every two years and has a 100-year history. It was first held in 1906

Carolina herrera

BOUTIQUE AT "RODEO DRIVE"

On the famous Rodeo Drive Street in Los Angeles replenishment. In the neighborhood of boutiques Giorgio Armani, Burberry, Gucci, Prada and Versace, a new store of the famous brand Carolina Herrera has opened.

The opening of the boutique was attended by actresses Camila Belle, Eli Larter and Amy Adams, who celebrated a joyful event with the charming evening hostess Carolina Herrera

Swarovski:

SECRET TREASURES

The luxury five-star hotel Jumeirah Zabeel Saray hosted the presentation of the new Swarovski collection of the 2013/14 Secret Treasures fall / winter season (Secret Treasures).

The inspiration for the collection was the Great Silk Road, which passed through four legendary territories, each of which is known for its treasures and beauty: from India to the Himalayas, from China to Venice. “I was impressed by trips to Asia, China, the Himalayas and India,” said Natalie Colin, Creative Director of Swarovski. - "Therefore, for me this collection is of particular importance.

Admiring the personality of Alexandra David-Neel, a great traveler, writer and explorer of Tibet, I tried to imagine her long journeys to different continents and corners of our planet. This ultimately affected the collection. "

JW MARRIOTT MARQUIS

RESTAURANT AND BAR GQ in a Dubai hotel

Condé Nast International Restaurants will open the GQ restaurant and bar in October, the highest hotel in Dubai - JW Marriott Marquis. It will be the first brand establishment in the Middle East.

In the interior of the restaurant, the design of which was developed by Harry Robinson, popular in fashion circles, they promise to preserve the spirit and style of the leading men's magazine, it will occupy two floors at once, and it will serve lunch and dinner. As the authors of the project promise, in the bar regular readers of the magazine and neophytes in the best traditions of GQ will provide a wonderful atmosphere for communication and "fantastic" food and drinks. The institutions of the same name are already operating in Moscow and Istanbul.

BURJ AL ARAB

Daisy CHARACTER BRACELETS

The London jewelry brand Daisy, founded in 2009 by James Boyd, begins a victorious march through the GCC countries. Customers are offered a variety of collections in the classical style and reflecting fashion trends in 925 sterling silver or coated with 24 carat gold on high-quality Japanese laces. But the most popular today is the famous Chakra bracelet collection, released in 2010. A wonderful interpretation of Buddhist symbols, loved by celebrities. These bracelets were seen on the hands of Sienna Miller, Alexa Chang, Poppy Delevingne, Cheryl Cole, Kanye West, 50 Cent and many others. Currently, the brand has expanded the collection to include pendants, ring-shaped bracelets and charms-charms.

Jumeirah

Physique 57 WE WILL BE HEALTHY!

The fitness company Physique 57, adored by the stars of show business, has announced the opening of the first studio outside the United States in the elite area of ​​Dubai - Jumeirah. The network is also currently represented in New York, Beverly Hills and Hampton. The effective techniques of the studio instructors are enjoyed by actress Demi Moore, model Petra Nemtsova, singer Emmy Rossum.

“Since its inception, Physique 57 has continued to raise the bar for quality and is not going to stop there,” says Maryam Fattahi Salaam, owner and founder of a popular fitness company. “The results achieved by our customers are incredible. However, it’s not just about systematic training, but also about lifestyle.”

AL BARSHA

Art Center: FIRST AND BIGGEST

At a ceremony in the luxurious five-star Armani hotel, located in the world's tallest skyscraper Burj Khalifa, the MAG Group holding announced the launch of a new ambitious project, the Art Center. It is expected to become the first and largest specialized shopping center in the UAE, where building materials for exterior and interior decoration will be sold. The three floors of the complex will accommodate everything you need for living quarters and the commercial sector, including furniture, lighting, kitchens, floors, curtains, curtains, carpets, home gifts, home plants, wallpapers, decor, pools and much more.

Construction work on the project, the cost of which is estimated at 300 million dirhams (US $ 81.9 million), will begin in three months. It is expected that the shopping center will be commissioned in 15 months. It will be located off Sheikh Zayed Highway, in the Al Barsha area.

VILLAGE MALL

Hey Sugar: SWEET FRIENDSHIP

Supporting the initiative to promote the development of small and medium businesses among the emirate’s entrepreneurship, established by the Sheikh Khalifa Foundation and several other emirate funds, the confectionery brand Hey Sugar entered into a strategic partnership with Coco Jalila by Jalila Chocolates. It is expected that this cooperation will help the successful entry into the Emirate market of first-class Italian chocolate. The first batches of chocolate with various flavors, including Gianduja, Praline, Candied Orange, Espresso and Arabica, arrived at the mall’s stores on June 20. Hey Sugar confectioners also created incredibly delicious cupcakes and pastries with the addition of pralines and hazelnuts.

Bulgari

NEW COLLECTION AND MUSE

Bulgari together with the new muse Carla Bruni-Sarkozy introduced the Diva collection. It is dedicated to the most charismatic and brilliant celebrities of the 1950-60s, who remain style icons from the days of Dolce Vita to the present day. The collection itself also matches the stars: the exquisite processing of precious stones of extremely rare colors recalls the style and spirit of the famous Roman jewelry House. The presentation took place within the walls of the luxury Potocki Hotel. Among the invited guests were Bradley Cooper, Mila Jovovich, Miroslava Duma, Virginie Ledoyen, Liu Wen and many others.

Louis vuitton

TEMPORARY BOUTIQUE IN FORTEDEYMARMI

More recently, the first temporary Louis Vuitton boutique in Italy opened in the resort town of Forteday Marmi. It is located on Via Montauti and fully blends in with the relaxed and welcoming atmosphere of the town. The boutique has the best of everything - from monogrammed bags, belts and jewelry to glasses and shoes. The interior design of the boutique is traditionally laconic, simple and elegant. In honor of this momentous event, the company released a limited edition bag in the Neverfull Resort Forte dei Marmi series. Sales began in July. However, those wishing to visit the boutique must carefully plan their visit and remember that it will be open only until December.

Lacoste: 80 YEARS OLD!

The Lacoste brand celebrated a round date - 80 years of its existence! Congratulations on this day came not only from fans of crocodile products, but also from other fashionable French houses. Nine famous French companies congratulated Lacoste in a special style. They released a limited edition special anniversary product dedicated to colleagues. For example, Bernardaud House created 27 bright ball stands, Veuve Clicquot Ponsardin created a special champagne stand in the form of a golf bag, and Baccarat showed a chic crystal vase.

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