Lotus Cars brand returns to Dubai with a new showroom.
This month, the Sheikh Zayed Road in Dubai saw the opening of a new Lotus showroom with an area of 464 square meters. m. The hall is a stone's throw from the McLaren showroom.
In 2013, the automaker worked with Al-Futtaim to launch an exhibition hall in Festival City. Now this showroom is not working. This time, Lotus Cars collaborated with Adamas Motors.
The showroom holds 10 Lotus cars. There is also a lounge for customers / Adamas has also opened a service shop in Al Qouz, where customers can see how employees service supercars.
The Middle East is an important market for Lotus. An additional confirmation of this fact is that 3 of the 25 limited Lotus Exige Cup 430 Type 25 are located in the countries of the Persian Gulf. One of these cars, by the way, is in the Dubai showroom.
Here you can also meet the famous 3.5-liter V6 Evora GT 430, which accelerates from 0 to 100 km / h in 3.8 seconds.
On the occasion of the opening of the showroom, Carl Hamer, CEO of Adamas Motors, said: “We are extremely proud to be the new Lotus Cars dealer in the UAE. The design and atmosphere of our showroom can be compared to the design of a boutique hotel where our customers can enjoy coffee and hold business meetings. We want this place to become a favorite place for UAE motorists. "
At the opening, Hamer also announced the opening of a showroom in Abu Dhabi.
Last year, Chinese automaker Geely acquired a 51 percent stake in Lotus. According to a recent report, Geely plans to invest nearly $ 2 billion in Lotus to make it a highly competitive product in the sports car category.
