On April 19, Dubai launched the international beauty exhibition Beauty Pop.
A network of beauty salons Belle Femme and Absolute Events is organizing a makeup pop exhibition in Dubai in Dubai. The exhibition will bring together well-known makeup artists and beauty bloggers. The event’s expert team will be led by a popular blogger who has become a business woman, Huda Kattan, founder of the Huda Beauty cosmetics line.
Cattan will take a place in the expert group next to the masters of his craft, including: Mona Cattan, Camila Coelho, Jen Atkins, Daisy Perkins, Marianne Hewitt, Crystal Koro, Tracy Cunningham, Sadaf Beauty and Niors Jamie.
Experts will consider such relevant topics as the impact of the beauty industry on social networks, the development of the industry in the region. Also, experts will talk about what needs to be done to become a beauty blogger on YouTube.
The three-day event will bring together the most famous "agents of influence" in social networks, presentations of new product lines will take place, and many master classes will be held.
The brands that will be presented at the exhibition include such brands as Charlotte Tilbury, Wojooh, Balmain Hair Couture, Bassam Fattouh, Caudalie, Dyson, L'Occitane, Lancôme, OUAI, Urban Decay and YSL.
At the opening party, the famous duo of dancers Les Twins will perform.
In addition, the event will be the opening of the academy of make-up from Dubai Tony Malt. Everyone will be able to pay for the course, at the end of which a make-up artist diploma is issued. The exhibition will host photo shoots from professional photographers. Also, short workshops on various techniques and methods of visage will be organized at the event, for example, guests will be taught how to make wedding makeup.
Also at the event will be a presentation of the GlossyGlobe application, with which the user can make a professional make-up at home.
