The operator of the Dubai theme park complex is planning to expand the hotel chain of the local Lapita establishment in the region.
DXB Entertainment PJSC, operator of Dubai Parks and Resorts, the region’s largest theme park complex, has announced plans to expand its Lapita ™ brand through a regional and international network.
Recall that the official opening of the first Lapita ™ hotel, which is part of the Autograph Collection by Marriott, took place on January 2, 2017.
The Polynesian Lapita ™ Hotel Dubai is located in the heart of Dubai's theme park complex. It focuses on families and companies who want to stay close to all theme parks and at the same time enjoy their holidays. The hotel offers 504 rooms, including 60 suites and 3 villas, providing maximum comfort.
As part of its goal of increasing shareholder value and becoming a leading entertainment provider, DXB Entertainments is set to launch Lapita ™ in other major entertainment centers to present the best family hotel experience. The company intends to enter into management contracts with trusted partners in order to simplify the expansion initiative.
DXB Entertainment PJSC CEO Raed Kajur Al Nuaimi sees expansion plans as the next evolutionary step in the company's strategy.
He said: “We are committed to making Lapita ™ a leading family-owned hotel chain in key entertainment centers around the world. For strategic reasons, we want to strengthen ourselves at the local level before expanding at the regional and international levels. This, of course, means that Dubai, Dubai Parks and Resorts will start, while we are looking for new opportunities. ”
“The Lapita ™ hotel chain will be based on the same business model: linking to theme parks and amusement centers to ensure high demand. By combining the existing Lapita ™ model with upscale management and performance standards related to theme parks and family destinations, Lapita ™ will become an independent new and unique brand, ”he added.
“Dubai Parks and Resorts has been open to the public for more than 5 months, and the demand for integrated hotels is clear. In the last few weeks of March, the Lapita Dubai hotel was close to full, as the center recorded the highest attendance at the end of the local school holidays, ”Al Nuaimi said.
The company takes part in the upcoming Arabian Hotel Investment Conference (AHIC) from April 25 to April 27, 2017, along with more than 700 of the most influential representatives of the hospitality industry. Klaus Assmann, vice president of hotel and retail at DXB Entertainment PJSC, will be one of the key guests at the event and will introduce the Lapita ™ brand, shedding light on the Dubai Parks and Resorts offer, which complements the Lapita Hotel concept.
Lapita Hotel offers an interesting, fresh and exciting approach to family vacations. It is adapted for family vacations. In its serene atmosphere and lush greenery, there are five signature restaurants and bars offering international cuisine, from seafood to Chinese dishes, accompanied by live music and entertainment. In addition, there are endless games and activities for children, including at Luna & Nova Kids and Teens.
Dubai Parks and Resorts, the region’s largest theme park complex, consists of MOTIONGATE ™ Dubai - a unique theme park featuring Hollywood's most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate - Bollywood Parks ™ Dubai, which is full of attractions based on the most famous Bollywood blockbusters, LEGOLAND® Dubai, a unique interactive family theme park dedicated to the LEGO® designer, LEGOLAND® Water Park, the region’s first water park for families with children from 2 to 12 years old. The complex also features Riverland ™ Dubai, a unique shopping and restaurant center. Six Flags Dubai, the fourth theme park and the first in the region under the Six Flags brand, is expected to open at the end of 2019.
