One of the largest international sporting goods manufacturers, Adidas, has unveiled its plans for its new worldwide advertising campaign, as well as voiced a media plan designed specifically for the Middle East and North Africa region. For the first time, a campaign was developed for this world-famous brand that would maximize its support for Adidas Sport Performance, as well as such brands as Adidas Originals and Adidas Sport Style.
During its holding, the international presence of the brand will be demonstrated in various sports, as well as in diverse cultures and lifestyles, uniting the world of sports, music and fashion. The “faces” of the Adidas campaign are such celebrities as football players Lionel Messi and David Villa, American basketball player Derrick Martell Rose, American singer and composer Katy Perry and many others.
